If you don't do Strategy

others will do it to you

Little nightly thoughts
by Business Exploration

Dear Fellow Innovator,

You reached Flavio's blog on Business Exploration.

need help?

Let's talk.

Only 3% of the population thinks strategically (*),
don't leave this advantage to them.

You, your team, your Company depend by your ability to
avoid, shelter, anticipate, constrain, surpass, cut-out, beat and sometime leverage
your competition.

Let's start think strategically,
with these few tips:

(*) according to the 16 Jung's personality traits

1) If you do not have an enemy, it's not strategy - it's planning

Strategy it's a plan to defeat an enemy:

Stop to call your marketing plan a "strategy",
if you do not have a positioning strategy that grants you the max share possible of your target market.

Stop to call your supply chain plan a "strategy",
if you do not shelter your supply chain from competition and your value chain from your suppliers.

Stop to call your data intelligence plan a "strategy",
if you do not use it to anticipate your competition.

Stop to call your financial plan a "strategy",
if you do not frame it to keep control of your company

Stop to call your human resources plan a "strategy",
if you do not invest in your personnel fidelization and competitive skills.

2) Strategy is not about what you want - it's about what you don't want

Think about the alternatives:

what are the alternatives left to your client?

what are the alternatives left to your Competitor?

what are the alternatives left to you?

  • what else?
  • what instead?
  • what if not?

Be sure to eliminate assumptions, constrains, and borders before to answer.
You are not playing chess: you can bring an alternative from outside of the board.

3) Have a Plan B - strategy is about alternatives

if you do not have an alternative plan, you can only lose:

a Plan B shall bring you 80% of results with 20% of resources

a Plan B shall put you back in the game or into a new game

A Plan B is executed together a Plan A, not after.

After you are dead.

4) Check the assumptions - they make or break the strategy

Not (only) your assumptions - your competitor's assumptions.

Check for overlooked assumptions:

  • Wrong assumptions
  • Modificable assumptions
  • Obsolete assumptions

Expecially those assumptions that hold true only in the hands of a third party

They are assumptions that are not in control of the competitor.

If you think an external eye may help draft a better strategy,
just give me a call: +39 2 8719 8498

Don't miss the next hint:

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