Do you have the market share you deserve?

When a Client purchases complex and customized solutions, they can never be certain of the outcome.
They cannot know how it will turn out until the solution has been implemented.
And they will not even be able to go back.

They must trust the Seller.

This is what we call the Last Doubt © – the Uncertainty Gap.
Which is the cause of:

• price pressure
• increasingly long and costly proposals
• extended sales cycles
• postponed or lost decisions.

CEOs, Entrepreneurs, Sales Directors can no longer afford this.
But there is a solution:

It is no longer enough to rely on personal relationships or to flood the Client with “more information”.

There is a third path, outlined by the latest discoveries in Behavioral Economics:

Apply the 7 Principles of Scientific Persuasion by Prof. Robert Cialdini
throughout the entire B2B sales process, to:

• Reduce resistance and objections
• bring back pricing power and margins
• avoid unnecessary commercial costs
• shorten the sales cycle

It is a scientific approach validated by over 40 years of research by Prof. Cialdini.

It is a method used by companies such as IBM, Mercedes-Benz, Lilly, Bayer
and applied in Italy by Business Exploration since 2023.

The 7 Universal Principles of Persuasion

• Training for industrial sales teams

Targeted programs based on Sweet Selling® – The Gentle Sale,
with real cases immediately applicable in complex B2B sales.

• Strategic support to Top Management

We support CEOs, Sales and Marketing Management
in defining:

• B2B sales process
• competitive positioning
• go-to-market strategy
• purchase decision management

👉 see also our methodology here.

• Industrial representation in the GCC

We support industrial companies wishing to develop
markets in Saudi Arabia, UAE and Gulf Countries
with an integrated strategic and commercial approach.

• First Cialdini Certified Coach in Italy
• Founding Member of the Cialdini Institute
• Authorized reseller of official Cialdini courses
• 119 professionals trained in companies such as
  TetraPak, NCR Biochemical, Vimi Fasteners, Eliche Radice

Would you like to understand whether we can help you?

Call us, with no obligation, as 21 industrial companies and dozens of entrepreneurs have done since 2009.

+39 02 8719 8498
info@business-exploration.com

Book an appointment