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NON related to USP, to Needs, to human patterns, to Business Strategy, to BRAND
… these 12 archetypes are pure Cialdini.
To know how they affect tour BRAND design,
continue reading
If you are not consistent, you are not predictable
If you are not predictable, you cannot be coordinated.
This means you cannot help to build social value.
And this is bad.
'cause it is through others that we build value beyond our limits.
Every time we do a choice,
Those incredible peer-forces tell us:
"be consisten with what you said, did, thought in the past,
because WE are watching"
- And your choice will matter when WE will decide to let you play with us -
So these archetypes
( or any other imprinting characterizing the choices of a group )
refer to group belonging
( the principle of UNITY - we say yes to people of our Tribe)
and drive your choices
( the principle of CONSISTENCY - we say yes to requests that appeal to our identity )
Your BRAND shall address a Tribe ( or create it )
and appeal to your Consistency ( allow you to demonstrate it to your tribe )
Want to use Cialdini principles in your B2B Sales Conversations?
Flavio
PS: Thanks to Nancy Harhut ❤️ , Martin Lindstrom 🧠 , Ucha Urushadze 🕵♂️ for the hint and the occasion to reflect on Branding within Cialdini's logic. 🙏
