Only 3% of the population thinks strategically (*),
don't leave this advantage to them.
You, your team, your Company depend by your ability to
avoid, shelter, anticipate, constrain, surpass, cut-out, beat and sometime leverage
your competition.
Let's start think strategically,
with these few tips:
(*) according to the 16 Jung's personality traits
Strategy it's a plan to defeat an enemy:
Stop to call your marketing plan a "strategy",
if you do not have a positioning strategy that grants you the max share possible of your target market.
Stop to call your supply chain plan a "strategy",
if you do not shelter your supply chain from competition and your value chain from your suppliers.
Stop to call your data intelligence plan a "strategy",
if you do not use it to anticipate your competition.
Stop to call your financial plan a "strategy",
if you do not frame it to keep control of your company
Stop to call your human resources plan a "strategy",
if you do not invest in your personnel fidelization and competitive skills.
Think about the alternatives:
what are the alternatives left to your client?
what are the alternatives left to your Competitor?
what are the alternatives left to you?
Be sure to eliminate assumptions, constrains, and borders before to answer.
You are not playing chess: you can bring an alternative from outside of the board.
if you do not have an alternative plan, you can only lose:
a Plan B shall bring you 80% of results with 20% of resources
a Plan B shall put you back in the game or into a new game
A Plan B is executed together a Plan A, not after.
After you are dead.
Not (only) your assumptions - your competitor's assumptions.
Check for overlooked assumptions:
Expecially those assumptions that hold true only in the hands of a third party
They are assumptions that are not in control of the competitor.
If you think an external eye may help draft a better strategy,
just give me a call: +39 2 8719 8498
find them in our booklet: "The Human Sales",
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