Is your business recipe
missing an ingredient?
4 ways to respond to disruption
Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.
4 steps of Model Exploration
Building a business model is an iterative process forming around a Core Idea. One that helps customers play a new game.
4 competitive strategies
The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.
4 positions of brands
Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.
4 key questions of Selling
Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.
4 rules of project management
Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.
