Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.
Building a business model is an iterative process forming around a Core Idea. One that helps customers play a new game.
The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.
Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.
Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.
Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.