Today's hype on digital and KPIs has de-humanized sales.
- We are missing the value of serving a Community that is larger than our customers.
- We are missing the importance of building Relationships that serve all stakeholders.
- We are missing the joy to create the Trust in our role, among peers.
We need to change the rules of B2B marketing and sales:
- we need to create Customers' Priorities, instead of compete over a problem they already know;
- build Trust, instead of flood people with information;
- serve a referring Community rather than sell to a market.
We call this: creating "The Human Sales".
Stop selling to a market - Start serving a Community
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