You reached Flavio's blog on Business Exploration.
"You get only what you ask for"
Ask, if you want more hints!
When your B2B services purchase is decided by only one person,
that decision impacts mainly his/her goals:
whether long term ( career ) or short term ( user experience ).
In this case, the options to reach this person out,
squeeze down to "get an introduction".
This map may help to spot the main ways to grab
your decision maker attention.
Hope this helps,
If you are targeting a "single" decision maker, you are basically:
You just have two options:
(and, by the way, if you do have competition, then you can observe how do they get an introduction...)
You can introduce yourself by:
A trusted media is a trusted channel, if trusted by the decision maker:
The goal is not to use the media, but to get an introduction by the person in charge of the media. Ask the conference organizer an introduction!
A trusted person is a trusted channel too. Think to:
Whatever channel you choose to be introduced,
you must have done your homework:
becomeing a recognized (trusted) player in each niche before to jump on the next:
Now that you have reached your Customer do not waste all the efforts you made:
Your offer should alwasy include a "cue" of services capable to leave the door open with the client, whether or not you landed the main order:
find them in our booklet: "The Human Sales",
that Engineers, PHDs, Data Scientists an Technical People use since 2009
to serve communities that value their Innovation:
(free for students)