You reached Flavio's blog
on Business Exploration.
I am always happy to talk
with interesting people.
Today I had a coffee with a young startupper here in Dubai.
He is in the process of launching his real estate business,
and was happy to share some ideas about how to get traction and scale.
If you go on line and search for "how to scale your business idea",
you are going to find dozens of websites offering their recipe.
From the "5 critical steps for scaling your business" to
"how to scale a business in 7 steps"...
there are plenty of great ideas.
There are lists that put their attention on focusing,
other on building a team, other on assuring great communication,
be customer centric... and many more recommendations
about "what to do".
But none of the lists tells you "why to do" their steps...
The problem is that their "steps" are not "steps".
Are just a nice list of activities without a pourpose.
When you plan to scale,
your goal is not to put a pebble on top of another pebble,
and hope that magically the pebbles multiplies like bread and fishes...
Note how the number of Customers involved into the tests, grows at each step. Your investment into each test should be proportional to the degree of confidence reached.
If you want to scale your business idea,
build a scaling test that aims to answer these questions.
Then you could take advantage of all the recommendations
around team, communication, investments, competition etc.
to help you execute your scaling test.
Scaling is a test, not a program.
Hope this helps,