A wrong way to launch business network?
Business Networks should embrace Lean startup
to build their business model
A "wrong" way to launch a Business Network?
Dear Fellow Innovator,
I shot this picture a while ago at the ANIMP annual conference.
It shows a proposed go-to-market path for “Businesses Networks” or “Consortium”
The steps list as follows:
1. Identify a business opportunity,
2. Think the “Business Network” concept,
3. Manage introductions,
4. Collaborate on network’s technological infrastructure,
5. Build the aggregate offer,
6. Communicate the offer and the “Business Network”.
The problem with this path is that a “Business Network” almost by definition ends up offering a “new Product” to a “new Market”.
Here, sequential models, like this one, generally fail miserably.
This is an un-know territory, where a Customer base shall be validated
and an offer built by try&error.
I would prefer instead, to apply more experimental methodologies, like the one used to launch Digital Start-Ups in the silicon valley.
I am sure that injecting “Agile”, “Customer Development” and “Disruptive innovation” concepts in this type of initiatives could lead to much more controllable results.
If you want to discuss about, or exchange ideas,
give me a call next time you drive home or you are stack into the morning traffic. A different perspective can change your mood…
Call me at +39 349 648 2225
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Flavio Tosi, Principal - Business Exploration
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