Little nightly thoughts
by Business Exploration

Dear Fellow Innovator,

when the owners of EnergyFog, a power augmentation systems provider, contacted me some years ago,
they had already discovered that selling a great new product or service to Big Companies
is a daunting step if you do not know the rules of the game:

The B2B buyers they were contacting, are professionals who know about the solution more than yourself, to their advantage.
The risk adversion of the Decision Makers to add a new supplier to their vendor list, was freezing the best offering.
The level of warranties, certifications and liabilities the Client was requiring to sit at the table was almost un-obtainable.

And when finally EnergyFog succeded in building a liason with one of the Customer's crew members,
it was just the beginning of an un-ending round of meetings with an expanding crowd of stakeholders.

Sometime it seemed the Client's Managers would prefer to sink with the whole ship than to take a chance for a un-proven path.

So when they discovered that there is a way to jump ahead of the curve and avoid this time-wasting game,
they were happy to follow all the steps of the Roadmap to Market.

It ended up with new Clients and a new way to tell EnergyFog's story.

If you want to know more about the Roadmap to Market and how this 8 days coaching program has already helped
Startups,Spin-offs and industrial SMBs land their first order with the largest players of
the Aerospace, Power Generation and Oil & Gas industries.

leave a message

I will be happy to hear your story at: +39 02 8719 8498

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