when the owners of EnergyFog, a power augmentation systems provider, contacted me some years ago,
they had already discovered that selling a great new product or service to Big Companies
is a daunting step if you do not know the rules of the game:
The B2B buyers they were contacting, are professionals who know about the solution more than yourself, to their advantage.
The risk adversion of the Decision Makers to add a new supplier to their vendor list, was freezing the best offering.
The level of warranties, certifications and liabilities the Client was requiring to sit at the table was almost un-obtainable.
And when finally EnergyFog succeded in building a liason with one of the Customer's crew members,
it was just the beginning of an un-ending round of meetings with an expanding crowd of stakeholders.
Sometime it seemed the Client's Managers would prefer to sink with the whole ship than to take a chance for a un-proven path.
So when they discovered that there is a way to jump ahead of the curve and avoid this time-wasting game,
they were happy to follow all the steps of the Roadmap to Market.
It ended up with new Clients and a new way to tell EnergyFog's story.
If you want to know more about the Roadmap to Market and how this 8 days coaching program has already helped
Startups,Spin-offs and industrial SMBs land their first order with the largest players of
the Aerospace, Power Generation and Oil & Gas industries.
I will be happy to hear your story at: +39 02 8719 8498
When time is of essence, classic "Try & Error" approach can miss the window of opportunity.
You can save precious time with the help of a dedicated coaching program, delivered by a "personal trainer".
We support key decisions making in the design and deployment of new market penetration initiativesOur services
We speed up your decision making,
with a 8 days coaching program focused on the essential steps of: