Having a "Go to Market" can get to you:


Build yours, start here:


The Roadmap to Market

Start changing your
Business Model Canvas:

Canvas headache? We experience it too. Then we made a few changes and it became the starting point of our go to market methodology...

The Blue Canvas

Stop wandering
in the dark

You do not need to reinvent the wheels of go to market: we connected the dots for you, so you can concentrate in growing your business...

The Roadmap to Market

Join
a Community

Join our community: learn go to market and exchange experiences with our friends in London, Milan, Dubai, Brisbane...

about Business Exploration

Business Exploration®

At Business Exploration we are committed in helping Startups and SMBs get business traction:
find new clients and sell profitably.

This requires to have a clear and repeateble "Go to Market". When you have it, your business not only grows and scales. Investors see it as a better opportunity and the value of your company will be greater in the eyes of a buyer.

Building a Go to Market is a multidisciplinary effort that is trumped by the number of tools and methodologies in marketing and sales. You get easely lost in the making, with the high risk of missing key steps and wasting resources in an endless try & error.

You can try to solve this complexity alone, or you can ask the help of professionals. If you are in Milan or in Dubai (or are fine with on-line conferencing tools), you can join our next workshop:

The Roadmap to Market

In 8 days you will go through its 4 steps: Model - Market - Brand and Funnel and build a go to market that sells.

Just ping us to know more: +39 02 8719 8498

Go to Market Specialists

Canvas headache?
Try the Blue Canvas.

We made some small changes to the Business Model Canvas. But people say they make easier get a business model that sells. Give it a try.

#businessmodelcanvas #businessprocesses

Define the MVP Features
like an Unicorn

We joined Blue Ocean Strategy to Lean Startup principles to get an MVP that opens new markets and beats competition.

#MVP #blueoceanstrategy #unicorn

Looking for the perfect
Product-Market fit?

Learn why Client's environment and Supplier's Approach are critical for the perfect product market fit.

#productmarketfit #jobtobedone

There are 3 types of
B2B sales funnels in this template:

Learn who are the right decision makers for your high-tech innovation, and how to reach them, with your products, services or game changing idea.

#B2Bsales #complexsales #B2Bfunnel

Want to be remembered by your Clients? Choose a brand position

If you want to design a brand that sticks in the brain of your clients, follow theses positioning rules...

#positioning #brand #brandstrategy

How to design the perfect
on-line sales funnel?

Outbound marketing is dead, but inbound marketing is here to stay. Discover how to intercept google browsers using the "sales carousel"

#inboundmarketing #digitalmarketing

What to say and when to say it
to convince a Buyer?

Our sales Funnel must address buyer's decision process. Here you have a semplified map of the buyer's journey to guide your keywords selection.

#buyerspersona #buyingprocess

Put your feet into the door
of New Clients and Old Clients

Learn how storytelling overcomes objections, and what to say when you first meet prospects or customers.

#storytelling #gettingtono #changestatusquo

How to decide the price
for your product or service

If your product or service has not a fixed tag price, new negotiation techniques can multiply your profits...

#pricing #negotiation #bargaining

18 sure ways
to screw your startup

We already made these mistakes, now you can avoid them when launching a new business or planning your go to market

#leanstartup #failfast

18 Lessons Learned
of an industrial marketer

Also industrial marketeers shall confess their sins. Here are 18 lessons I learned first or second hand while designing go to market plans.

#lessonslearned #marketingconfessions

How to bring new products to market:
ramp-up the adoptans curve

who are the decision makers of each phase of market penetration, and what offer to them? Get some glimpse on this article...

#adoptans #gotomarket #decisionmakers

Get the Go to Market Check-List
with the list of it's 20 components

A documented Go To Market can be used by your team while you are in vacation, convince investors, increase your books Intangible Assets account...

#template #gotomarket #intangibleassets

The Roadmap to Market
a guide for marketing innovation

If you like our articles, you can find them also in our booklet "the Roadmap to Market", together with further 200+ key ideas

#roadmaptomarket #gotomarket #salesfunnel